PROJECT HIGHLIGHTS

AD TECH

Associate VP, Creative Innovation
Sizmek (Acquired by Amazon) | 2013 – 2018

SALES STRATEGY

PROGRAMMATIC CREATIVE

AD TECH

SALES STRATEGY

GLOBAL SALES ALIGNMENT

I collaborated with the Global Accounts team to develop a sales strategy that boosted revenue for major clients, including Nestlé. The strategy facilitated cross-global implementation and enabled discussions that showcased tailored, actionable applications of advanced ad tech solutions across data management, measurement, dynamic creative, and media activation. This approach effectively highlighted the comprehensive value of our offerings.

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AD TECH

PROGRAMMATIC CREATIVE

SCALING HIGH-IMPACT ADS

I led a team in designing a solution that empowers advertisers to distribute rich media formats seamlessly across hundreds of publishers, aiming to enable a high-impact private programmatic marketplace.

Upload the format to the ad server and DSPs, and have the publisher add the ad tag to test pages for certification.

Develop custom scripts to ensure seamless format loading across publishers' domains and platforms.

Integrate domains and custom publisher scripts into the platform.

By automatically identifying the domain and deploying the appropriate scripts, it enabled seamless ad loading across an extensive network of publishers.

The platform managed custom ad formatting settings across hundreds of domains, ensuring that ads were displayed exactly as intended by the publishers.

<1 tag solution>

ENABLING HIGH-IMPACT PROGRAMMATIC

Leveraging the platform and Sizmek's programmatic media and creative services, we devised a roadmap for a high-impact private exchange benefiting both advertisers and publishers.

FOR ADVERTISERS

High-Impact creative for programmatic
Efficient, creative builds - one ad across 100s of publishers
Traffic one tag
No code templates and simple self-serve tools
Full-serve programmatic and creative services

FOR PUBLISHERS

Demand side sales force is in place
Ease of deployment and flexible demand enablement
No-hassle activation
Ongoing innovation of more impactful, higher CPM formats that will bring in incremental revenue to publishers